http://kmafreelunch.com Thu, 15 Oct 2009 19:48:33 +0000 http://backend.userland.com/rss092 en You responded. We surveyed* thousands of small business owners and employees about their web sites to learn how often they make updates, check visitation reports and get a general idea of what they expect to pay for hosting. Respondents agree on some consistent patterns. Your web site is one of your ... http://kmafreelunch.com/?p=85 -by George and Sarah Despite elections and Olympics, 2008 has been a down year for traditional media, according to an article in the Financial Times published last week, with economic slowdown cited for marketing cutbacks at Coca Cola and General Motors. However, many Fortune 500 and small businesses are seizing competitive opportunities ... http://kmafreelunch.com/?p=64 The more I become involved with day-to-day business here at Kerigan, the more I learn about marketing versus just web site developement — and that means the importance of statistical analysis for your web site. It's great to have a web site, but it ... http://kmafreelunch.com/?p=60 Listen to consumers for a Great 2008 From school kids to CEO’s, the environment has become a hot topic. My Google search of “Florida Ecotourism” yielded 250,000 results where just two years ago I found little info for a client research project. Whether you consider yourself a tree hugger (I bet ... http://kmafreelunch.com/?p=58 Some media are apples and others are oranges. What works in one medium may not work inanother. Here's a brief primer, assembled by Guerilla Marketer, Jay Conrad Levinson, 2004: 1. The power of newspapers is news. Marketing that is newsy ... http://kmafreelunch.com/?p=56 Internet users make up their minds about the quality of a web site in the blink of an eye, a study shows. Researchers found that the brain makes decisions in just a 20th of a second of viewing a web page. They were surprised as they believed it would take at ... http://kmafreelunch.com/?p=54 This might make me sound shallow, but it takes me just a second to decide whether I'll buy from a company based on their web site. My professional explanation for this is that I am sensitive to site design and I'm quick to evaluate ease-of-use and visual balance. My consumer ... http://kmafreelunch.com/?p=62 Advertising is critical for the success of almost every business. There are two types of ads: call-to-action and image. Most entrepreneurs use the call-to-action to get people into their business. A typical call-to-action would be a “20 percent off” sale or a coupon. It is pretty easy to track especially when the ... http://kmafreelunch.com/?p=51 In my line of work the question I get asked most is “what should I do to market my business?” Sometimes it comes through the casual conversation of a dinner party. Often it’s from friends and acquaintances starting a new business. And, occasionally it comes from a company executive probing ... http://kmafreelunch.com/?p=49 Every Advertisement Should Be Part of An Overall Marketing Strategy I have people come to me all the time wanting me to write ads for their products or services. Most of them about have a heart attack when I tell them that I never write an ad for less than $2,500 and my ... http://kmafreelunch.com/?p=47