Web Site Update Habits Revealed

You responded. We surveyed* thousands of small business owners and employees about their web sites to learn how often they make updates, check visitation reports and get a general idea of what they expect to pay for hosting. Respondents agree on some consistent patterns.

Your web site is one of your most valuable assets and our survey revealed that business owners have clear ideas about what’s important and what that should cost!

1. How often do you update your web site?

Over 50% now make updates at least monthly.

Weekly 40%
Monthly 16%
Quarterly 22%
Yearly 15%
Less than yearly 7%

2. Do you monitor visitation statistics on your web site?

70% currently view the traffic reports for their web site and over 50% look at them at least monthly!

Weekly 32%
Monthly 22%
Quarterly 9%
Less than quarterly 7%
Don’t check statistics 30%

3. What’s most important to you… rank the importance of Design, Updates, Hosting Cost or Search Engine Ranking.

Nearly 50% rank Design as most important. See breakout below.

Overall design and layout 1
Search engine ranking 2
Ability to make updates yourself 3
Annual hosting cost 4

4. What do you feel is a fair amount for the web hosting services you receive?

Most small businesses expect to pay between $100-$200 per year, with less than 20% spending more than $400.

Less than $100 / yr. 23%
$100 – $199 / yr. 30%
$200 – $299 / yr. 11%
$300 – $399 / yr. 17%
$400 – $499 / yr. 13%
More than $499 / yr. 6%

*SOURCE: Kerigan Marketing Associates Inc. email survey, sent June 12, 2009.

If you simply desire bare bones web site hosting, there are plenty of reputable services well under $100 per year you can move your site to. Site transfer has gotten as easy as moving your cell phone service (see link to recommended hosts).

If your goal is to strengthen your business image thru your web site, whether you need a design makeover, a user-friendly statistics program to measure traffic, or search engine optimization — or, frankly, you’re just embarrassed by the current state of your site and know it’s time to update, here are some ideas.

View our clients, or an easy-to-understand chart of our hosting packages, most at just $13.75 per month / $165 per year. Contact Us to discuss what we can do for you.

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